The beauty industry is going through a major shake-up, and it's not what you might expect. For years, skincare has been all about fixing problems after they happen—getting rid of wrinkles, lifting sagging skin, erasing dark spots. But a whole new generation is saying "Why wait for problems to show up in the first…
A fundamental shift is occurring in the beauty industry, driven by a generation that approaches skincare entirely differently than their predecessors. Generation Z—those born between 1997 and 2012—is spearheading what industry insiders are calling the " prejuvenation revolution," transforming how we think about skincare, aging, and beauty.Unlike previous generations who typically began addressing skin…
